Senior Associate – Omnichannel Content Operations

CAREER CATEGORY

Marketing

JOB DESCRIPTION

Senior Associate – Omnichannel Content Operations

Location – AIN, Hyderabad

Key Responsibilities:

* Develop and produce digital content across formats such as social media assets, short-form video, graphics, web content, POC, EMR and multimedia materials

* Adapt content for different platforms and audiences, ensuring consistency in tone, style, and messaging

* Leverage AI tools (e.g., generative text, image, and video tools) to support ideation, asset creation, and content optimization

* Review and refine AI-assisted outputs to ensure quality, accuracy, and brand alignment

* Manage and organize digital assets, ensuring proper version control and accessibility

* Support content publishing workflows

* Stay current on digital content trends, emerging formats, and AI capabilities

Preferred Qualifications:

* Experience: 5-8 Years

* Experience using AI tools for content creation (e.g., generative AI platforms, automation tools)

* Familiarity with content management systems (CMS) and digital asset management tools

* Experience with design and video editing tools

* Basic understanding of digital analytics and content performance metrics

* Experience working in fast-paced, cross-functional environments

* Good working knowledge of Adobe creative tools, including AI-enabled features for content adaptation.

* Familiarity with CMS, digital asset management and enterprise content workflow systems

* Bachelor's degree in design, Visual Communication, Marketing, Communications or a related field, or equivalent practical experience.

* Relevant certifications or diplomas in design or digital content tools are a plus

* Experience: 2–5 years of experience in graphic design, content production, digital asset adaptation or creative operations, preferably in pharmaceutical, healthcare, regulated or agency environments

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