Marcom Specialist III
- Company: Thermo Fisher Scientific
- Location: Shanghai, Shanghai, China
- Work mode: On-site
- Job type: Full-Time
- Posted: 2026-06-05
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Job Summary:
This role serves as a key member of the Corporate MarCom team, supporting BPS C2G business growth as well as pharma and biotech market penetration through integrated marketing communications execution.
The position focuses on fit-for-purpose customer solution delivery, end to end marketing journey and customer experience enhancement through digital and data-driven marketing, including online/offline campaign, social media and trade media management, customer database and leads management, and marketing tools development, to enhance customer engagement and pipeline generation.
Essential Job Functions and Accountabilities:
* Develop marketing programs aligned with business strategic initiatives and industry trend - Collaborate with BU marketing and strategic vertical marketing teams to prioritize marketing initiatives and build market insights with pipeline targets
* Coordinate with enable functions, internal stakeholders and external vendors to ensure high-quality and timely delivery of marketing programs
* Lead marketing programs execution with digital and data driven tactics, including SEO/SEM/GEO, customer database (CDP), data intelligence, trade media, etc.
* Own social media and SCRM operation and relevant content management, including campaign social content planning, creation and adaptation, platform management, and audience interaction
* Manage the leads generation and nurturing, as well as business opportunity development, continuously optimizing marketing effectiveness with program execution data analysis and insights.
* Support development and deployment of marketing tools and platforms, enabling scalable and standardized MarCom execution
* Manage and track marketing budgets and ensure performance ROI
Other Job Requirement
* Some travel may be required
* Demonstrated ability to communicate verbally and in writing in English and Mandarin
Supervisory Responsibilities:
* None at this time
Experience Qualifications:
* Bachelor’s degree or above in digital, marketing, Life Sciences, Biopharma or related field
* 5–8+ years of experience in data-driven MarCom, integrated marketing, or digital marketing, preferably in MNC marketing focus on life science and biopharma industry
* Strong experience in integrated marketing execution and digital/data-driven marketing
* Familiar with CRM/CDP systems, marketing automation, and social media platforms
* Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
* Excellent communication and stakeholder management skills in a matrix organization
* Fluent in both English and Mandarin
Core Competencies
* Business and result-oriented mindset (focus on impact and pipeline contribution)
* Strong ownership and execution capability
* Analytical thinking with data-driven decision-making ability
* Collaborative, proactive, and adaptable in a dynamic environment
Key Differentiation
* Experience in life science or scientific marketing is a plus
* Experience in marketing tools/platform development and data marketing is highly preferred