Global Data Senior Manager - Marketing Measurement & Tag Engineering

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The Global Data Manager, Marketing Measurement & Tag Engineering is a technically authoritative individual contributor who owns BCG's web tracking strategy, data collection architecture, and measurement governance across the global marketing analytics and data hub functions. This person is the organization's deepest expert on how marketing data gets captured at the source — designing the tagging solutions, data layer standards, and analytics platform configurations that determine the accuracy and completeness of every downstream dashboard, channel insight, and audience intelligence output the marketing analytics and data hub functions produces.

This role sits across both the analytics and data hub functions and the web and digital channel teams — serving as the shared technical measurement authority who ensures that what gets tracked is intentional, governed, and fit for the analytical and strategic purposes it is meant to serve. Without this person, the data that powers BCG's marketing intelligence is unreliable. With them, every insight, dashboard, and channel optimization decision the marketing organization makes is built on a foundation it can trust.

This is not a reporting role or an analytics role in the traditional sense. It is a deeply technical, strategically important engineering and governance function that operates at the boundary between marketing strategy and data collection — translating what the business needs to understand into precise, reliable measurement implementations that feed the broader analytics ecosystem with data it can depend on.

Measurement Strategy & Implementation

* Define and own BCG's web tracking and data collection strategy across the global marketing digital presence — establishing a coherent, forward-looking measurement architecture that captures the behavioral, engagement, and conversion signals
* Lead the design and deployment of tagging solutions across BCG's web and digital channel ecosystem — including Adobe Analytics, Google Tag Manager, and other tag management platforms — ensuring implementations are accurate, scalable, and aligned with the measurement plan
* Set and enforce organizational standards for tag management, data layer design, and analytics platform configuration — creating the technical framework that allows the marketing analytics function to collect data consistently and reliably across a complex, multi-platform digital environment
* Translate strategic business questions and marketing measurement priorities into precise measurement plans and tracking specifications — working with analytics leaders, channel owners, and product stakeholders to understand what needs to be measured and designing the technical implementation that captures it accurately
* Partner with web development and CMS team to ensure data layer implementations are built to specification, tested thoroughly before deployment, and maintained as the digital environment evolves

Data Quality & Governance

* Establish and enforce QA processes and standards across the marketing measurement environment — building the systematic validation, testing, and monitoring routines that guarantee data accuracy and reliability from the point of collection through to analytical consumption

Own the investigation and resolution of complex tracking issues and data discrepancies — conducting rigorous root cause analysis, identifying whether issues originate at the collection, pipeline, or platform layer, and driving resolution across the relevant technical teams with urgency and precision

* Build and maintain the measurement governance framework and documentation that gives the marketing analytics function complete visibility into what is tracked, how it is tracked, why it was implemented, and what business question it serves — creating institutional knowledge that is accessible, current, and genuinely useful rather than technically dense and rarely consulted
* Develop and maintain a comprehensive tag audit and data collection inventory across BCG's digital properties — ensuring the organization always has an accurate, up-to-date picture of its measurement implementation and can identify gaps, redundancies, or compliance risks proactively
* Partner with the data engineering chapter to ensure that data quality standards applied at the collection layer are consistent with the governance and accuracy requirements of the downstream marketing master dataset in Snowflake

Privacy, Consent & Regulatory Compliance

* Partner with BCG's legal, risk, and data governance teams on consent management strategy and regulatory compliance — serving as the technical measurement expert in conversations about GDPR, CCPA, and other applicable privacy frameworks, and ensuring that BCG's tracking implementation reflects current regulatory requirements
* Embed privacy-by-design principles into BCG's measurement architecture — ensuring that data collection practices, consent signal implementation, and tag firing logic reflect a thoughtful, proactive approach to privacy rather than a reactive compliance posture
* Own the technical implementation of BCG's consent management platform and its integration with the tag management and analytics infrastructure — ensuring that consent signals are captured accurately, respected consistently, and auditable when required
* Stay current on the evolving regulatory landscape for digital measurement and data collection — anticipating how changes in privacy law, browser tracking restrictions, and platform data policies will affect BCG's measurement capability and bringing proactive recommendations to analytics and legal leadership

Technology Direction & Measurement Innovation

* Maintain deep, current expertise across the evolving analytics and tracking technology landscape — including tag management platforms, server-side tagging, first-party data strategies, cookieless measurement approaches, and the growing role of AI in analytics platform configuration and data quality monitoring
* Own the roadmap for BCG's tracking and measurement capability — identifying where current implementations have gaps or limitations, evaluating emerging technologies and approaches, and advising senior analytics and data leadership on where to invest next to maintain and improve measurement quality and coverage
* Lead BCG's response to the ongoing deprecation of third-party cookies and the shift toward first-party data and server-side measurement — developing and implementing the technical strategy that ensures BCG's marketing measurement remains accurate and comprehensive as the tracking landscape continues to change
* Evaluate and pilot emerging measurement approaches — including server-side tagging, AI-assisted tag management, enhanced conversion tracking, and privacy-preserving measurement techniques — bringing a structured, evidence-based perspective on where new technology creates genuine measurement improvement versus where it introduces unnecessary complexity
* Serve as the internal subject matter expert and technical advisor on me

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