B2B, Senior Marketing Manager, Small and Medium Businesses
- Company: Staples
- Location: Richmond Hill, ON, Canada
- Work mode: On-site
- Job type: Full-Time
- Posted: 2026-10-14
JOB DESCRIPTION
Some of what you will do:
Staples B2B is looking for a highly strategic and commercially minded Senior Marketing Manager, Small & Medium Business (SMB) to lead the development and execution of marketing strategies to drive acquisition, retention, revenue growth and share of wallet across our key B2B divisions. This is a high-impact role at the intersection of strategy, planning, and execution — where you will transform merchant priorities, customer insights, and revenue objectives into omni-channel campaigns that resonate with business buyers.
Reporting to the Director of Integrated Marketing, B2B, this role plays a pivotal leadership role for translating business objectives, customer insights, market trends and competitive dynamics into integrated growth strategies that accelerate the B2B business within Staples Canada.
You will serve as a true marketing partner to Merchandising and B2B Sales, a trusted partner to our key vendors and suppliers, and a champion for marketing excellence across the organization. If you thrive in complex, fast-moving environments and want to shape the B2B marketing agenda for one of Canada’s most recognized brands — this is your opportunity.
Specifically, You Will:
* Lead the development and execution of the SMB marketing strategy, driving customer acquisition, retention, engagement, and share-of-wallet growth
* Develop differentiated value propositions and customer journeys for multiple SMB audience segments
* Develop annual campaign calendar for programs to drive overall business metrics in support of multiple key divisions
* Partner with merchandising teams across all categories to develop and execute integrated marketing strategies to drive awareness, demand and growth across the full Staples Business portfolio
* Lead cross-functional teams in developing scalable marketing programs that support both short-term business performance and long-term growth objectives
* Partner with Merchandising and Sales teams (directors, managers and specialists) to understand quarterly and monthly priorities. Develop support plans for promotional activity, new launches, top brands, etc.
* Provide recommendations on go-to-market strategy; acting as a strategic partner – not just a service provider. Be prepared to challenge assumptions and influence teams to think differently.
* Develop strong relationships with key vendors and execute marketing programs that support new launches, promos and seasonal priorities in-line with Staples enterprise calendar.
* Build omni-channel campaigns encompassing both paid, owned and earned tactics to support collaborative vendor and Staples’ priorities.
* Build and analyze reports to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.
* Influence decision-making across all levels of the organization through strong business cases, insights, and strategic recommendations.
Some of what you need:
* Post-secondary education with a focus in Marketing, Business or Communications
* 8-10+ years prior experience in Marketing Strategy, Planning or Communications Role
* Experience leading complex go to market initiatives across multiple channels and stakeholder groups
* Excellent executive communication presentation and storytelling skills
* Proven ability to navigate ambiguity and lead through organization change and transformation
* Strong financial and analytical mindset with experience using data to drive decision making
* Ability to balance strategic thinking while executing highly detailed initiatives
* Great collaboration skills and attention to detail
Physical demands/working conditions:
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.
Some of what you will get:
* Associate discount
* Health and Dental benefits
* RRSP/DPSP
* Performance bonuses
* Learning & Development programs
* And more...
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COMPANY
We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.